Product PR

Keeping up with and anticipating trends, creating occasions, and seizing good timing and opportunities.

Product PR

In product PR, a few special features and specific requirements are imperative: keeping an eye on trends, creating occasions, and having good timing. Especially in media relations.

Objectives of product PR:

Increase product awareness
Deepen and consolidate product knowledge
Improve product image
Strengthen product-buyer loyalty
Trigger spill-over effects

We advise you on all aspects of product PR and implement the necessary measures such as media relations (press conferences & events), public reports, images in advertisements and commercials, competitions and publicity campaigns, and product placements.

Testimonial

«After the takeover of Lifetec AG, our goal was to rapidly increase the level of awareness of the company and its solutions. Looking back at the good experiences with L&W Communication at my first company Avanon AG, I decided to work with them again. After the press initially showed little interest in our SME, L&W succeeded within a short period of time in publishing articles in various renowned newspapers and magazines, thus placing our vital topic in the public eye.»

Dr. Patrick Wegmann Chairman / Managing Director Consulting & Operations – Lifetec AG