Social Media & Influencing

Online PR is media work with the tools and opportunities that online media offer today. It complements and reinforces classic media relations.

The primary objective is not to reduce costs, but to increase effectiveness by making optimum use of all available channels. For example, the effect of the printed press kit on the journalist’s desk in addition to electronically transmitted files and images should not be underestimated.

But online PR encompasses much more: For example, online profiles and SEO (search engine marketing): how present is your company, your organisation, your message on the internet? And: will you be found online the way you want to appear?

We know the rules of communication partners for online journalists and bloggers. If necessary, we work closely with online marketing and SEO specialists to increase visitor numbers and boost your company’s online reputation.

Online PR has its own margins in communication and information spaces that were only created by the internet. Social networks, forums, communities and platforms for sharing bookmarks, news, images, documents and opinions, in short: social media.

LinkedIn, X (Twitter) or Instagram attract users and are of high interest for PR activities. Blogs offer real opportunities to help shape ongoing discussions.

Like all public relations work, social media work is relationship work – a challenge that requires time, patience, and attention. A concept creates planning security.