Online PR is media work with the tools and opportunities that online media offer today. It complements and reinforces classic media relations.
The primary objective is not to reduce costs, but to increase effectiveness by making optimum use of all available channels. For example, the effect of the printed press kit on the journalist’s desk in addition to electronically transmitted files and images should not be underestimated.
But online PR encompasses much more: For example, online profiles and SEO (search engine marketing): how present is your company, your organisation, your message on the internet? And: will you be found online the way you want to appear?
We know the rules of communication partners for online journalists and bloggers. If necessary, we work closely with online marketing and SEO specialists to increase visitor numbers and boost your company’s online reputation.